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Lifecycle > Launch |
Launch
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At Janastar, we don't believe that "if you build it, they will
come." Your outbound marketing strategy must develop,
build, design, craft and execute activities that educate, sell and
influence buyer decisions, sales positioning and prospect
contacting.
Developed
with branding as a key driver, strategies are created to leverage
the best opportunities for product distribution. Market
segmentation reviews are conducted across the field, marketing
groups and target base. Pricing, positioning and promotion
include updates to internal and external product support material,
regional meetings, press releases, news articles and tradeshows.
Services Provided:
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Prior to launching a new or upgraded product, your company should
prepare to foster effective change management - internally and
externally. Customer
service desks must have new support processes in place. If
it's an upgrade, ensure your help desk is ready to provide both
standard and custom support. Distributors and resellers should
have product logistics prepared and supporting materials
available. "How to" and troubleshooting
documentation should be distributed to the field in support of new
product implementations and migrations. Strategies for smooth
transition from the client's existing product to yours, need to be
well thought out and tested.
Services Provided:
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Conversion
logistics planning
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Customer
conversion scheduling
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Customer
readiness guide
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Fallback
process planning
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Internal
Conversion guide
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Migration
plan
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Staff
readiness assessment and development
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Troubleshooting guide
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Electronic
contacting is a powerful way to maintain brand awareness across
your customer and prospect base. Through email-and
social networking- based
programs, a "pull" strategy may be effectively executed,
building loyalty and establishing a continued "in-sight,
in-mind" approach to your targeted base.
Targeted
emails are managed, using permission-based, opt-in strategies to
deliver pertinent, "customized" content, to further
solidify your customer bond.
Services Provided:
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Email
customer interaction strategy
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E-Newsletter and Social Media template development
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Newsletter
creative management
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Newsletter
distribution management
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Opt-in /
out management
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Push-Pull
strategy development
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